Was it all a dream or did this really happen? At Lowlands 2024 Ikea wanted to shake things up. Instead of getting lost in the high ferstival energy like everyone else they wanted to slow things down and create a moment of peace and quit in all the mayem. Together with Home Agency and Buro Hubo we made their dream come true.

Drömland: A 10 minute ‘ride’ to slowdown and get some well deserved rest. Lying down on and in between iconic Ikea products while experiencing a 360 degree dreamy projection.